Direct Report Goals

Sell the product of UC athletics and drive the University brand by improving fan experience.

• Establish and launch an updated fan app that improves the customer experience.
• Market and push UC's student fan rewards app.
• Engage with partners Sodexo (concessions), Paciolan (ticketing) and Revel (tailgating) to maintain and enhance the fan experience.
• Develop an enhanced social media engagement plan House engagement data on athletics department scorecard.

• Use fan surveys to measure success benchmarked against previous year.
• Place this fan survey data into a usable and easy-to-navigate platform.
• Increase students using the Bearcats student fan app by 35% over last year.

Grow our UCATs membership and increase the number of donors that give philanthropically. Meet fundraising goals set by the Foundation and complete fundraising on the Indoor/Performance Center.

• Innovate by using data management software to build specific, targeted campaigns to increase UCATs membership and support.
• Meet fundraising goal for athletics as set by the Foundation.
• Complete fundraising goal for Indoor/Performance Center =$45M.
• Work with licensing to increase merchandise and licensing sales and incorporating merchandise and licensing sales into our sport marketing plans.

• Increase UCATs membership by: a. 5% b. 10% c. 15%
• Meet set fundraising goal set by the foundation.
• Increase licensing and merchandise sales by 5%.
• Complete $45M fundraising goal for Indoor/Performance Center

In light of the changing landscape of college athletics, work with Pat Kowalski to establish a sustainable model of financial support for student athletes via NIL Fundraising and/or a new revenue sharing model.

• Complete a full evaluation and market check of the athletics department multi-media rights [MMR] agreement. Negotiate a better deal or go forward with RFP.
• Evaluate the athletics department ticketing platform (Paciolan). Negotiate a better deal or go forward with an RFP.

• Increase MMR guarantee by 30%. Alternatively, bring MMR rights in-house and create a business plan showing increase profits of 30%.
• Increase ticketing platform guarantee by 10%.

Improve the student-athlete experience by expanding all aspects of our student-athlete leadership and career academy.**

• Track student-athletes post-graduation and develop a plan to connect with them on several occasions post graduation (for example 6-months, 12-months and 18-months after graduation).
• Increase C Club (former athlete alumni) membership.

• Increase C Club (former athlete alumni) membership by 10%.

Create and implement a scorecard for success in the Big 12 that focuses on meeting department and team established commitments and goals.

• Restructure direct reports and create a Chief Strategy Officer (CSO) who will lead the project of creating and implementing a scorecard/dashboard.

• Make a post season bowl game.
• Make NCAA Men’s Basketball Tournament.
• Win 20 games in Women’s Basketball or Make the NCAA Basketball Tournament.
• Win a Conference Championship (regular season or tournament) or individual Conference title (individual sport).
• Finish in the top ½ of the Big 12 end of season rankings in 5 sports

Continue to Maintain Top Academic Performance and Continue to Build Community Outreach Program with CPS*

• Expand student-athlete development program with a specific emphasis on financial education and Name, Image and Likeness branding.
• Keep track of all off campus student-athlete activity and record hours of community service.

• All Student-Athlete combined GPA:   3.1  = 25% of goal = [1%]  3.2 = 50% of goal = [2%]   3.3 = 75% of goal = [3%]  3.4 = 100% of goal = [4%] 
•  All Student-athlete APR:  975 = 25% of goal = [1%]  980 = 50% of goal = [2%]  985 = 75% of goal = [3%]  990 = 100% of goal = [4%] 
• Senior Graduation rate of 90% or better.   
• 90% of Student-Athletes Meet Academy Volunteer and Personal Growth Commitments.  (Participation in 8 total events required per student-athlete:  4 community events; 2 personal development events; 1 career exploration event; 1 leadership)